Brand & Design Director
The Singularity
Project
Website, Super Bowl Campaign
Role
Director of Brand Design
Company
Squarespace
2023
Awards
Emmys (Nominated for Outstanding Commercial)
What could be better than Adam Driver playing a distinctly humorous version of himself? Lots of Adam Drivers playing lots of different versions of themselves.
“Squarespace is a website that makes websites.” This realization sends Adam Driver on an epic journey to the fraying edges of reality, where he spawns multiple versions of himself and ultimately triggers “The Singularity” — the end of our physical reality and the beginning of something new.
In addition to a 30 second ad that ran on the Super Bowl, with a longer 90 second cut available online, we also built out the mythology of the “website that makes websites” through social media, wild postings, a behind-the-scenes film featuring multiple Adam Drivers joking around on set, a limited edition website template, and an immersive website where Adam Driver’s disembodied head helps you choose a your very own Squarespace starting point.
