Brand & Design Director
About me —
I’m Satu, a New York based Brand and Design Director originally from Finland, with a passion for storytelling through design. My background spans digital products, full brand overhauls, and integrated campaigns. Design has always been at the core of everything I do. I believe that great design is more than just aesthetics. It is a strategic tool that can shift perception, build connection, and give a brand real momentum.
As Senior Director of Brand Design at Squarespace, I’ve helped build and shape our award-winning in-house design team. The team includes Brand Design Directors, Brand Designers, Motion Designers, and Editors, and it sits at the center of everything we do. From setting the creative vision for brand campaigns to leading brand overhauls for Squarespace and its sub-brands, we work across every touchpoint to ensure consistency, clarity, and a high level of craft throughout the brand experience.
Since joining Squarespace in 2019, I’ve focused on fostering a design culture rooted in strategic thinking, thoughtful direction, and a strong point of view. Our work blends creativity with impact, ensuring that design not only looks good but also works hard. Whether we’re launching a Super Bowl campaign or shaping the brand expression of a new product, I focus on designing work that highlights product strengths and drives real results.
Before Squarespace, I spent five years as a Creative Director at Stink Studios, leading work for brands like Spotify, Google, A24, and other culture-focused companies. I’ve always seen myself as a design generalist, with a love for graphic design, art direction, branding, and digital experiences.
Outside of work, you’ll usually find me collecting design books, curating interior inspiration on Pinterest, and spending time with my wife and our two Pomeranians.