Selected works, Information

Satu Pelkonen

Brand & Design Director

Zendaya.com

A woman with red box braids wearing earrings, partially covered by white fabric, appears to be sitting or lying down with her legs visible in the lower part of the image.

Project

Website, Digital Branding

Role

Creative Director

Company

Squarespace

2022

As a longtime Squarespace customer, Zendaya originally built her own website, showcasing her creative and entrepreneurial spirit. But with her starring role in our Super Bowl campaign, our Brand team had the incredible opportunity to refresh and modernize Zendaya.com, creating a site that truly reflected her evolving presence.

The goal was to craft a sleek, single-page experience with bold typography, fluid interactions, and an editorial feel—elevating the site while maintaining its simplicity. The redesign focused on striking a balance between style and usability, ensuring that every element felt intentional and effortlessly on-brand. The result is a refined, modern web presence that captures Zendaya’s essence while demonstrating the versatility of Squarespace’s design-forward tools.

Visit her website ↗

Collage of promotional images of a woman with long dark hair, wearing various outfits, with a focus on a white dress in the main image.
A digital collage displays various portraits of people, including a woman in a sequined dress, a woman with intense eye makeup, and a woman with earrings, all set against different colorful backgrounds.
A webpage layout with a brown background featuring a list of film titles in bold black text on a beige background, with a small image of a woman in a dark military-style outfit and scarf on the right side.
A webpage layout with a dark brown background and a beige content box. The content box contains text about actress Zendaya, including her career highlights and film appearances, with a navigation menu at the top featuring links labeled GALLERY, FILM, PRESS, and ABOUT. There is a "READ MORE" button at the bottom of the content box.
Tablet screens displaying fashion magazine covers, with a model in a gold metallic outfit in the featured cover.

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