Make the Next Empire

Make the Next Empire is a series of mixed media films following three creators as they turn a single idea into something much bigger, an empire built with the tools of Squarespace.

Each spot follows the journey of a single creator as they turn their passions into an empire, with the help of Squarespace. We focused on three distinct personas, wellness, culinary, and fashion, to ground the work in real customers while still pushing the visual direction.

We partnered with ManvsMachine to bring this to life, blending live action and 3D in a way where both feel fully integrated. The intention wasn’t to over-stylize it, but to build a visual world that feels richer and more dimensional while still connected to reality. The result is a campaign that feels confident and intentional, but still human, reflecting the kind of ambition we see in our customers.