Designed to Sell

Great design is the foundation of everything we do at Squarespace, from our marketing to our products. Squarespace websites are all about helping people sell different things, whether it’s products, appointments, or content.

For our Q3 Brand campaign in 2023, we set out to champion the power of design through a series of meticulously crafted "living websites." As part of the campaign, we created brand identities and custom websites for 12 distinct businesses, each representing a different selling use case.

Designed to Sell illustrates how entrepreneurs can make their mark online by showcasing the limitless potential of a well-designed website. From offering appointment services to building online communities and more, each site brings a unique story to life. In the films, every website and scene is composed like a moving photograph, with each setup carefully crafted to support the design and convey the narrative of each persona and what they are selling.