A Tale as Old as Websites

What if websites had always existed — even in the days of donkeys and dusty roads?

For our 11th consecutive Super Bowl campaign, we imagined just that. A Tale As Old As Websites stars Barry Keoghan as a website deliveryman in a whimsical reimagining of Ireland’s past. Riding through the countryside on his donkey, he tosses laptops to local entrepreneurs, helping them bring their businesses online with Squarespace.

Directed by Steve Rogers and filmed on location in Ireland, the spot blends cinematic storytelling with humor to celebrate the timeless spirit of entrepreneurship. To bring the world of the campaign to life, we created a custom lockup, a series of animated posters, and a storybook-style illustration that extended the narrative across every touchpoint.

The campaign also included Barry and Mosley, a playful behind-the-scenes piece where Barry builds a website for his co-star, Don Mosley the donkey. The story continues online with the launch of the Mosley template, inspired by the website featured in the film. The template includes custom animations, advanced layouts, a portfolio, and appointment booking powered by Acuity Scheduling showcasing highlighting the range of tools Squarespace offers to help anyone bring their business idea to life.