Everything to Sell Anything

Creative Director Squarespace, 2021

With Squarespace, you can sell just about anything: things, thoughts, your time, and even the future. In our biggest repositioning to date we launched Everything to Sell Anything — Squarespace’s new brand vision that aims to disrupt the traditional e-commerce model by offering new and dynamic ways to sell any type of product or service in parallel.

We were tasked with the challenge of creating a design lead OOH and digital campaign that encompasses the new brand positioning as well as showcase Squarespace’s product offerings beyond traditional websites.

The final output was a modular design system that could be customised for the many services and products Squarespace helps our customers provide from scheduling lessons to booking an appointment to classic e-commerce services.