Designed to Sell

Creative Director Squarespace, 2023

Great design is the foundation of everything we do at Squarespace, from our marketing to our products. And Squarespace websites are all about helping you sell different things - whether it's products, appointments, or content.

For our Q3 campaign in 2023 we wanted to create a campaign that champions the power of design through a series of meticulously crafted "living websites”. "Designed to Sell" illustrates how entrepreneurs can make their mark online by exhibiting the limitless potential of websites. From offering appointment services to fostering online communities and beyond. In the films each website and scene is composed like a moving photograph, with each set up perfectly crafted to support the website design convey the narrative of each persona and what they’re selling.